Design Challenge
Design a new identity and wayfinding system for the Crisp-Ellert Art Museum located at Flagler College. Design includes a new logo, color scheme, and typefaces. Final design must be “implemented” into a wayfinding system, identifying the new brand across a variety of environmental signage installation elements.
Design Goals & Objectives
The goal of this wayfinding system is to provide CEAM with a new identity that is seen in the community as individual and available to the public. The museum always has exhibits and needs more traffic and visitation. This new identity and system will bring attention to the museum and identify the museum as modern, involved, connected, and open.
Competitors
Competitors of the Crisp-Ellert Art Museum are other galleries in the area, which is a vast assortment. While these galleries tend to work together in events such as the Art Walk, it is important for CEAM to draw attention as a public museum and not only associated with the college. It is important that CEAM is seen as open to the public, and not reserved for the college.
Differentiation
The unique aspect of the Crisp-Ellert Art Museum is the involvement of Flagler College students. Flagler College is a tourist attraction in itself, and highly regarded by locals. The museum not only includes art work from national artists, but also professors, current art students as well as alumni, and every semester exhibits portfolios of graduating students. This offers the opportunity for the community to support its college students and to see the most current and modern art being created- by practicing art students!
She works out of the central and north eastern areas of Florida.